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Cultivated: Hospitality, Reimagined

From rooftop harvests to world‑class receptions, Cultivated delivers seamlessly integrated New York flavors and experiences into every event.

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Jacob K. Javits Convention Center of New York

655 W. 34th Street New York, NY 10001

(212) 216-2000

moreinfo@javitscenter.com

Copyright (c) 2026 New York Convention Center Operating Corp.

All Rights Reserved

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More Than Catering

Cultivated is Javits Center’s exclusive hospitality brand.

Cultivated unites the operational expertise of Levy Convention Centers with the culinary craftsmanship and special‑events leadership of Catering by Restaurant Associates (CxRA) into one seamless program - only at Javits Center.

Designed to serve events of every scale, from high-volume conventions to executive dinners and gala experiences, Cultivated blends culinary creativity, operational precision, and sustainability-driven sourcing into one integrated program.

Because hospitality isn’t separate from your event. It’s part of how it’s remembered.

View of the Overview with gala room set up at Javits Center

Built for Scale without Compromise

From multi‑day trade shows serving thousands to intimate VIP receptions, Cultivated delivers scale while maintaining quality and control across every touchpoint.

  • High-capacity kitchens built for large-scale execution
  • Restaurants and Cafés inspired by New York's culinary culture
  • Exhibitor delivery coordination aligned with event production
  • Plated, Chef's stations, and Reception-style services
  • Tailored menus designed for each event and audience

Our culinary operations are designed to align with production timelines and guest flow, not compete with them.

Rooftop-grown produce from Javits Center’s Steel Farm

From Roof to Table

Sustainability is not a garnish. It’s foundational.

  • Rooftop-grown produce from Javits Center’s Steel Farm
  • Regionally sourced ingredients
  • Local partners and producers
  • Seasonal menu development
  • Waste-conscious preparation
  • Food recovery program
  • Sustainable packaging initiatives

Cultivated transforms sustainability into something guests can taste.

Image of Javits Center Cultivated team hosting a Lunch and Learn in Javits North kitchen.

Seamlessly Integrated

As an in-house operation exclusive to Javits Center, Cultivated operates in direct coordination with:

  • Event planning teams
  • Operations & logistics
  • Floor managers
  • Production schedules

This integration reduces friction, simplifies vendor coordination, and ensures food service enhances — rather than interrupts — your event experience.

Reception image in Overveiw ballroom in Javits Center, North building

Elevated Experiences

Cultivated supports a wide range of hospitality moments:

  • Fundraising galas and high-profile social events
  • Networking receptions and lounges
  • VIP Green Rooms
  • Exhibitor Catering
  • Show floor activations

Whether your event calls for refined plated service or energetic New York-inspired fare, our team builds menus around your audience and brand.

Javits catering team serving event attendees.

Culinary Leadership

Behind every service is a team of chefs, hospitality managers, and event professionals committed to precision, creativity, and warmth.

Their expertise ensures:

  • Timely execution
  • Consistent quality
  • Menu customization
  • Guest satisfaction

Hospitality at scale requires discipline. We deliver it.

Let’s Elevate Your Event

Let’s Elevate Your Event

From quick bites to signature experiences, Cultivated delivers hospitality that performs at every level.

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