Javits Center's Rooftop Farm renamed ‘Steel Farm' in honor of Alan Steel

The Jacob K. Javits Convention Center is excited to announce the rooftop farm is now officially known as ‘Steel Farm’ in honor of chief executive officer Alan Steel, who will be retiring next month. Steel has been chief executive officer for the last 13 years – guiding Javits Center through the devastation of Hurricane Sandy, the unknown of the Covid-19 pandemic and the excitement of the North Javits expansion.